MindTree Consulting is a IT services company from Bangalore. MindTree's logo is a
very eye-catching logo due its use of vibrant colors Red, Yellow and
Blue. MindTree's visual identity demonstrates the organization's DNA -
Imagination, Action and Joy. The upward blue stroke signifies limitless
Imagination. The red background symbolises Action, while the yellow dots
are the bubbles of Joy. Our identity was designed by Chetan, a student
of the Spastics Society of Karnataka. Chetan has learned not to let
cerebral palsy hold back his brilliant, creative mind.
At the Spastics Society of Karnataka, the MindTree team interacted
with a group of ten students - many in wheel chairs, and briefed them on
our Mission, Vision, and Core Values. MindTree also shared with them
the three things that our visual identity should represent: Imagination,
Action, and Joy.
Soon, all ten turned in their creations. Each was an original work of
art. MindTree accepted all of them but decided to adopt the work of
Chetan K.S., a student who has motor and speech disability. Chetan's
masterful work - the blue, red and bright yellow MindTree was presented
to the world on August 18, 1999. The decisive skyward, blue brush stroke
is Chetan's way of communicating imagination. The red stands for
action. Finally, the bright yellow bubbles represent joy.
