Fiat Logo Evolution

Fabbrica Italiana Automobili Torino (FIAT) was founded in Turin (1899) by a group of investors including Giovanni Angelli who later became the Managing Director of the company. At this time a poster was created to celebrate the event, and the company name in the top left corner of the poster became the company’s first logo. In 1901, the company changed its logo to a brass plate with the name FIAT in the centre. The logo had a characteristic ‘A’ which has remained unchanged till date.

In 1925, the FIAT logo became circular, from an oval shape in 1904. The laurel wreath around the circle was to celebrate the company’s victory in first competitive car races. The shape of the logo kept changing from square to shield, and returned to a circular logo in 1999, with the characteristic ‘A’ and a modern stylish laurel wreath around the circle.

The current FIAT logo was launched in 2006, and was first seen on Bravo.


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