Burberry is a British luxury fashion house, manufacturing clothing
and fashion accessories such as watches. Its distinctive tartan pattern
has become one of its most wide recognised trademarks. Royal Warrants
have been granted to the company by HM Queen Elizabeth II and HRH the
Prince of Wales.
Burberry was founded in 1856 when
21-year-old Thomas Burberry (1835 - 1926), a former draper's apprentice,
opened his own store in Basingstoke, Hampshire, England. Thomas
Burberry was a true visionary characterised by an entrepreneurial
spirit, a sense of adventure and a rare gift for invention. The
foundation that he established for the Burberry brand that bears his
name continues to govern Burberry worldwide recognition as an icon
synonymous with enduring styles, uncompromising quality and genuine
originality.
By 1870 the business had established
itself by focusing on the development of outdoors attire. In 1880
Burberry invented gabardine, a hardwearing, water-resistant yet
breathable fabric, in which the yarn is waterproofed before weaving. The
Gabardine was patented in 1888.
In 1891 Burberry
opened a shop in the Haymarket, London, which still exists and is the
site of Burberry’s corporate headquarters. In 1901, the Burberry
Equestrian Knight Logo was developed containing the Latin word
"Prorsum", meaning forwards, and registered as a trademark. In 1911 they
became the outfitters for Ronald Amundsen, the first man to reach the
South Pole, and Ernest Shackle ton, who in 1914 led an unsuccessful, yet
glorious, expedition to cross Antarctica.
The black,
white, and red pattern known as Haymarket check or the "Burberry classic
check" was first used as a lining for the Burberry trench coat in 1924.
It was not until 1967 that the Burberry Check, now a registered
trademark, was widely used on its own for items including umbrellas,
scarves, watches and luggage. In the 1990’s the Burberry check because
popular with football fans leading to a tarnishing of the brand luxury
image. However the brand has recently been re-launched with a more
youthful image.
Burberry was an independent company
until 1955, when it was bought by Great Universal Stores (GUS). Burberry
Group plc was initially floated on the London Stock Exchange in July
2002. GUS spun off its remaining interest in Burberry in December 2005.
Source: www.articlesbase.com
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