Cadbury, the global leader in the chocolate confectionery market,
began in 1824 when a young Quaker named John Cadbury opened up a shop in
Birmingham. John sold coffee, tea, drinking chocolate and cocoa at his
shop. Believing that alcohol was a main cause of poverty, John hoped his
products might serve as an alternative. He also sold hops and mustard.
Like many Quakers John had high quality standards for all of his
products.
At that time in England, Quakers were
prohibited from attending university, since it was affiliated with the
established church, and their pacifist beliefs kept them from joining
the military. With few opportunities available, Quakers often went into
business-related fields and/or devoted their time to missions of social
reform.
By 1842 John was selling 11 kinds of cocoa and
16 kinds of drinking chocolate. Soon John’s brother Benjamin joined the
company to form Cadbury Brothers of Birmingham. The Cadbury brothers
opened an office in London and received a Royal Warrant (one of many) as
manufacturers of chocolate and cocoa to Queen Victoria in 1854. Six
years later the brothers dissolved their partnership because of John’s
failing health and the death of his wife. They left the business to
John's sons George and Richard. John devoted the rest of his life to
social work and died in 1889.
Packing room at Cadbury's Bournville factory..
George
and Richard continued to expand the product line, and by 1864, they
were pulling a profit. Cadbury’s Cocoa Essence, which was advertised as
"absolutely pure and therefore best," was an all-natural product made
with pure cocoa butter and no starchy ingredients. Cocoa Essence was the
beginning of chocolate as we know it today. The brothers soon moved
their manufacturing operations to a larger facility four miles south of
Birmingham. The factory and area became known as Bournville.
With
Cadbury’s continued success in chocolate, George and Richard stopped
selling tea in 1873. Master confectioner Frederic Kinchelman was
appointed to share his recipe and production secrets with Cadbury
workers. This resulted in Cadbury producing chocolate covered nougats,
bonbons delices, pistache, caramels, avelines and more. Cadbury
manufactured its first milk chocolate in 1897. Two years later the
Bournville factory employed 2,600 people and Cadbury was incorporated as
a limited company.
During World War I, more than 2,000
of Cadbury’s male employees joined the Armed Forces. Cadbury supported
the war effort, sending warm clothing, books and chocolate to the
soldiers. Cadbury supplemented the government allowances to the
dependants of their workers. When the workers returned, they were able
to return to work, take educational courses, and injured or ill
employees were looked after in convalescent homes. During this period
trade overseas increased, and Cadbury opened its first overseas factory
near Hobart, Tasmania. The next year Cadbury merged with JS Fry &
Sons, a past market leader in chocolate.
Cadbury
supported the war effort during World War II by converting parts of its
factory into workrooms to manufacture equipment like milling machines
for rifle factories and parts like pilot seats for Defiant fighter
planes. Workers plowed football fields to grow crops, and the Cadbury
St. John’s Ambulance unit helped people during air raids. Chocolate was
considered essential for the Armed Forces and civilians. Rationing
finally ended in 1949.
In 1969 Cadbury merged with
Schweppes to form Cadbury Schweppes. Schweppes was a well-known British
brand that manufactured carbonated mineral water and soft drinks. The
merged companies would go on to acquire Sunkist, Canada Dry, Typhoo Tea
and more. Schweppes Beverages was created, and the manufacture of
Cadbury confectionery brands was licensed to Hershey.
Today
Cadbury Schweppes is the largest confectionery company in the world,
employing more than 70,000 employees. In 2006 the company had over $15
billion in overall sales. In March of 2007, Cadbury Scheweppes announced
that it intends to separate its confectionery and beverage businesses.
With almost 200 years in the business, Cadbury Schweppes will continue
to prosper in the coming decades.
Source: www.englishteastore.com